Kit Kat open its first concept in Southeast Asia
Nestle’s KitKat took its tagline, ‘Have a break, have a KitKat‘ to a whole new level.
Nestle recently launched a KitKat concept store – the KitKat “Chocolatory” in Midvalley Megamall.
This store will give the public the chance to engage with the brand by allowing patrons to create at least 10,000 variations of delicious and mouth-watering KitKat fingers.
Patrons can also choose to purchase special editions of KitKat flavours that are not available anywhere else besides this concept store.
The KitKat “Chocolatory” gives chocolate lovers the opportunity to create their own custom-made KitKat from a range of 16 premium ingredients such as fiery chili flakes, chewy caramel, senchia kikusui green tea leaves and other delicious ingredients that allows for personalised creations.
Patrons can choose from a wide selection of gift boxes, which can then be customised with names, personalised messages as well as designs that will be printed on the pack, making it the perfect gift.
In addition to creating their own personalised KitKat, patrons will also be treated to five extraordinary KitKat Special Editions range of unique flavours every month such as local flavours of Nasi Lemak and the ever most popular king of fruits “Durian”, Café Latte for coffee lovers, Banana Cluster Caramel & Orange, Pineapple and Pecan to name a few.
To celebrate the opening of the store, a limited edition of this chocolate called the Royal Selection “Tengku Amir’s Jom Rileks Break” was created by the Raja Muda of Selangor. The decadent eight-finger KitKat that is laden with sultana, apricot, orange and almonds in milk chocolate is sold at the KitKat “Chocolatory".
All proceeds from the Royal Selection “Tengku Amir’s Jom Rileks Break” will be presented to Duli Yang Teramat Mulia Raja Muda Selangor, Tengku Amir Shah ibni Sultan Sharafuddin Idris Shah Al-Haj’s chosen charity Selangor Cheshire Home.
To get ahead of the crowd, order your customized KitKat fingers online for home delivery exclusively through 11street (www.11street.my).
For more information about the KitKat “Chocolatory” Malaysia, please visit www.kitkat.com.my.