• Tim Danker

Cadbury Extends Partnership with The Premier League in Malaysia


What does chocolate have in common with football, you might ask?

Cadbury, the world’s best-selling confectionery brand under Mondelēz International has partnered with England’s most prestigious football authority, The Premier League. And now, this partnership has been extended to the football-crazy nation of Malaysia!

Besides the fact that both are highly enjoyable (and addictive), they create joyous moments in people from all walks of life; regardless of race, gender and background.

The Premier League partnership that was first announced in the UK back in 2017, builds on Cadbury’s history of iconic sports partnerships including its sponsorship of the London Olympics in 2012.

“The long-term partnership provides another platform for the brand to bring moments of joy to even more people across the nation” said Nikhil Nicholas, Chocolates Category Manager of Mondelēz International.

Adding further excitement, English Premier League football legend Andy Cole made his way here to Kuala Lumpur to officiate this partnership in a fully immersive launch event which includes performances from talented football freestylers as well as beats from amazing percussionists.

If you don’t know who Andy Cole is, he is a former English professional footballer best known for his time at Manchester United (my favourite football team!).

He is a living football legend and a prolific striker who currently still holds the record as the third-highest goal scorer in Premier League history with 187 goals.

“I know that Malaysians are extremely passionate about football. I look forward to going on this journey with Cadbury and the Premier League as we celebrate the excitement of football with every bite of the world’s favourite chocolate brand” said Andy Cole about the partnership.

And get this, I even got Andy to autograph my Macbook! This entire experience totally made one of my childhood dreams come true. Thanks Cadbury!

In conjunction with the partnership, Cadbury is holding a contest whereby 10 lucky winners and a friend will stand a chance to win Corporate Hospitality tickets and an all-expense paid trip to the UK to watch a Premier League match of their choice!

Contest runs from 1 March until 31 May 2018.

Follow these steps to submit an entry. It's that simple.

  1. Purchase any Cadbury product worth any amount from any store nationwide

  2. Submit the receipt as proof of purchase via WhatsApp to 016-6688576

For more information on Cadbury, check out the Facebook page at https://www.facebook.com/CadburyMalaysia.

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