Heineken Shape Your City
Heineken's global campaign Shape Your City brings specially created art installations to Kuala Lumpur.
Comprising of rotatable-mirrored panels, Themancalleduncle a.k.a Callen Tham's breathtaking art installation titled Koleidoscape is travelling with the campaign.
Koleidoscape offers viewers the chance to explore the reflected image of their choice, with by simply rotating the panels to create different reflective distortions.
While the idea is simple, the effect is impactful and provides a new point of view on our urban surroundings, in hopes to inspire new possibilities.
Another innovative piece is by The Biji-Biji Initiative who created the Synth City Table.
This installation piece will see a marriage of sound and light, triggered by various touch-sensors resulting in different outputs, encouraging guests to interact and connect with one another to emulate a collective jam session.
Heineken's Shape Your City campaign aims to inspire city dwellers to express their creativity and motivate them to shape the city that they call home.
True and aligned with the core of the Shape Your City campaign, the Koleidoscape and Synth City Table aims to spark conversations and inspire people to express their creativity to shape the city that they call home.